Keynote 1: Sarah Barnes
Past forward: speculative adventures in the city’s archive
Barnes became interested in how our experience of digital is changing the way we view the past. “The 20th century has released us into history through technology” – NDF2011. W can interact with the past through resources eg. History Pin, TV shows from our past like Seasame Street on Youtube. What about the Instagram movement. Is the obsession with Instagram part of that desire to view our present through the past?) What is this doing to our sense of time?
Barnes quotes from Italo Calvino – Invisible cities
Her work seeks to reveal the invisible aspects of our environment and spaces.
Speculative adventure #1: Used sound, audio archives to experience the past in a contemporary space.
Speculative adventure #2: ABC Sydney Sidetracks: Publishing video + audio “Listening to a contemporary space through its auditory past” – archival material as experience.
Keynote 2: Going back to gallery land
Refers to Atlantic article.
Most of us are immersed in our work “breathing that thick air of administrivia” and we need to lift ourselves out of it.
Too much real-world “404 Not found”, “403 Forbidden” in institutions and collections.
“Our front of house staff need to be our fail whales”
“We can’t afford to have our visitors to be feeling stupid and wrong”
Feels the need to have more emotion, personality in our institutions. “Visitors are hungry for experience and we need more emotion in our galleries.” Can our institutions become places where we experience emotions that have fallen into disuse, or are unfamiliar? What about the ability to search our collections by emotions?
Digital Initiatives in post-quake gallery: David Simpson
The Christchurch Art Gallery website was never intended to tell the story of a gallery that was closed. Website needed serious emergency management once it became clear that the website was all they had to engage, get repeat traffic.
First step to re-brand the blog – Bunker Notes. Considered other names including Bob Parker’s Arts Hole. 🙂 Set themselves a task to blog once a day. Unpredictable nature of the blogs made it different to other blogs from galleries. From light hearted to serious.
Also started to improve database by adding Getty tags.
Commissioned a mobile site.
Started to work hard on social media. Been on Twitter but grew Facebook.
New website launched – blog features heavily because it’s the most dynamic. My Gallery an attempt to engage community (like a pin board). Gets used by curators to plan, educators and people use it for fun.
Worked with Gapfiller to launch into community which reflects change in focus for audience – no longer international, national visitors. Now looking more to locals, passers in the street.
Don’t have a period of normality to compare the new website with.
Level of involvement of staff in the website, social media has increased, cultural change. Improves relationship with clients.
Conceiving the born digital museum: values, technologies and approaches: Suse Cairns
The way that technology’s disruptive change is changing fundamental museum practices.
“new media do not make old media obsolete; the assign them other places in the system” ~ Friedrich Kittler
Digital is beginning to assign museum and info to another place in the system.
“institutions tend to want to preserve the problems to which they are solutions” ~clay shirky, 2012
Mission and practice, acquisitions, conservation, research, communication, exhibition, tangible and intangible heritage, study and enjoyment – all affected by digital/internet.
Tensions emerging between:
- museum time vs Internet time
- opaque, Uni-directional authority models vs changing shape of expertise
- closed vs open
- preservation vs innovation
- objects vs data
- agile, kieric institutions vs slow burning developing institutions
Now becoming important to museums to be open, responsive. Co-operation and co-curation becoming important. Transitory space rather than being the destination.
Transparency eg Dallas Museum of Art’s Dashboard. Transparency is about integrity, authenticity for an institution. Talking about what works and what doesn’t. Wikipedia provides transparent record of edits why don’t cultural organisations? Contextless items without curatorial interpretation – leads to people making their own interpretations.
Are we remaking the museum in the image of the internet? and if so, what does that mean?
Digital channel strategy: onsite and online: Karen Mason & David Reeves
Working with an external partner about re-doing the website but turned into something bigger. Future museum project
Digital channel= technology based pathway used by museum to communicate to audience.
Challenge – audience focused and collections.
Social media channels to drive people to website and then out to other areas eg databases, blogs etc
Guiding principles: 1. digital guardianship (caring for them) 2. sustainable delivery 3. universal access
1. Collection data and context are an essential foundation but don’t have it all in digital form yet. Re conceptualise the traditional collection database? Could an item in a collection have a kind of “Facebook” page with a timeline, comments, go to events, like things?
3. Universal access. Rapid tech evolution recommends against over investment in hardware solutions in the short term. We need to pilot, evaluate, prepare. Concept of BYOD of interest to museum.
Jock Phillips, Roadside Stories
Made an audio tour of NZ with photos. Available as an app on the Google play store and ITunes.
However, main way people accesed it was through Youtube.
Illustrates the value of making content that can be distributed in other places. Value of short films.
War story: george bollinger
Max Sullivan, Digitising sensitive material
Digitising Salient magazine from the 60s. Context very important. What will offend people? <– Very hard to determine. Good to develop a defensible position that is apparent to all visitors.
Have decided to display Salient in full but block all Salient images from search engines and will display an image policy. Report in http://researcharchive.vuw.ac.nz
Stuart Yeates, Web statistics
Goog analytics etc good for some kinds of questions.
We value the remix, reuse etc of our content but few report this up the food chain.
No plan to report = plan to fail. Unless you measure that stuff even you don’t know whether you’re got good stuff.
If we want to be kaitiaki we need to let go of the broadcast media mindset.
Chris Thomson, Digitising a Bibliography of Writing by Māori in English
OxGarage: turns txt into xml (?) other formats
Clarion Wells, Zombies and NZ On Screen
1. Use the right tools
2. Find your peers and work with them
3. Find allies outside of your peers
4. Make yourself known to the public
Optimizing crowdsourcing websites for volunteer participation: Donelle McKinley
1. Show the value of participating.
2. Motivation includes being involved in cultural institution, involvement in research, community interaction, personal interest.
3. Incentive – eg. project progress, leader boards, use of the stuff they have contributed.
Sources of friction include too many steps.
Keynote 3: Nate Solas
Cats, content and community: a year of long tails on walkerart.org
Walker arts museum launched a new website. No longer an island on the internet. Looks more like an art news magazine. Tells a story from the Walker arts centre. Provides context from Walker arts perspective and also the outside world.
People will engage with your organisation if you provide them with content that delivers value.
Connect the dots for them. Auto-suggest for searching (Google has set the bar for this now). Included some fun stuff.
Long term investment was made in the web team because the museum sees the web site as critical to the success of the institution.
Can’t separate the thinking from the doing.
Lots of daily content.
80 days: it’s in the long tail. New approach. When good articles are online, they persist in the long tail. The cost/benefit in making content web accessible. The people are searching for this stuff and they are new users. Two weeks on the home page = year in the long tail.
External search drives the long tail, people seem to need it more and maybe an opportunity for monetising.
Online community exists in the overlap between authenticity and audience.
Weather widget anchors site to physical and community, gives it an authentic voice.
Found that event pages didn’t have much activity post-event until they allowed commenting. Don't kill the event – that kills post-event discussion.
Sees the new website for the Rijks museum as the new standard for museum sites. Very simple, easily converts to mobile viewing,
Stop inventing, start iterating.
Do the obvious thing excellently.