I read this the other day from David Humphrey at Bread & Circuits:
First, let it be said that if you don’t blog it, it’s not happening. For the web to know about your work, you have to tell it. And, I know this isn’t believed by everyone yet, but if you tell the web, the web will read it. “Nobody reads my blog” is a common excuse I hear, and it’s 100% wrong. People may not read your blog every day, but they’ll end up there because they do search, use Google Alerts, read digg, reddit, slashdot, boingboing, stumbleupon, whatever. You can’t hide from the web.
and I had to smile (my italics). Blogging is not done in a vacuum. Although my personal blog has only a few followers I still get hits from people doing searches for topics I’ve blogged about. The most frequently viewed post is the recipe for Chocolate Chilli Ice Cream.
As a highly connected person I’m guilty of thinking the same – if it’s not on the web, it’s not happening – but of course this isn’t a true reflection on reality, but rather my age, profession and my interests.
I read the newspaper online. My father-in-law reads the print version.
I connect with my friends via Facebook, SMS, email and Twitter. My Dad connects with his friends via email, Skype and SMS. My Mum uses email and the phone.
This image from The Steve Reubel Lifestream resonated with me. He says:
that a) there will always be shifts in media and b) one format never supersedes another.
Read the full post here – the comments are quite interesting too. It will be interesting to see if the proportions change over time. Blogs are mainstream but I’m wondering if they will stay as prominent now that micro-blogging is so popular. Will the original quote have to change to say “If it’s not on Twitter, it’s not happening”?